10 Best Chocolate Brands in Japan

If you are a huge fan of Japanese chocolate, then you must be aware of their unique and high-quality brands that combine traditional flavors. From the rich and creamy textures of classic milk chocolates to the distinctive tastes of matcha-infused treats, Japanese chocolatiers offer a diverse array of products that appeal to both local and international palates. Whether you're looking for everyday indulgences or exquisite gifts, Japan's chocolate brands provide something for every chocolate lover.

Criteria for Selecting the Best Chocolate Brands

When choosing the best chocolate brands in Japan, several key factors are considered. These include the flavor profiles, quality of ingredients, and overall taste of the chocolates. Additionally, the artisanal craftsmanship and attention to detail that go into making these chocolates are important. Finally, customer reviews and the reputation of the brand play a significant role in the selection process.

Here, Let us introduce 10 Best Chocolate Brands in Japan, each with its own special appeal and range of delicious offerings.

1. Meiji

Meiji is one of Japan’s most well-known and beloved chocolate brands. Established in 1916, Meiji has been a staple in Japanese households for decades. Their products range from simple milk chocolate bars to more adventurous offerings like their rich, dark chocolate and unique flavored chocolates incorporating matcha and strawberry.

2. Royce'

Royce' is synonymous with luxury chocolates in Japan. Founded in Hokkaido, Royce' is renowned for its smooth, creamy nama (fresh) chocolate. Their signature product, the Nama Chocolate, is soft and rich, often infused with fine liqueurs, and has a melt-in-your-mouth quality that chocolate enthusiasts adore.

3. Lotte

Lotte is another major player in the Japanese chocolate market. Known for their popular snack brands like Koala’s March and Ghana Chocolate, Lotte offers a variety of products that cater to different tastes. Ghana Chocolate, in particular, is celebrated for its smooth texture and rich flavor.

4. Morinaga

Founded in 1899, Morinaga is one of Japan's oldest confectionery companies. Their chocolates, such as Dars and Hi-Chew, are popular for their consistent quality and delightful taste. Morinaga’s Dars chocolate is especially loved for its perfectly portioned squares and creamy texture.

5. Fujiya

Fujiya has a long history of producing beloved chocolates and sweets in Japan. Their Milky chocolate series is especially popular, known for its creamy and sweet flavor that appeals to both children and adults. Fujiya also offers a range of other confections that combine chocolate with traditional Japanese flavors.

6. KitKat (Nestlé Japan)

While KitKat is originally a British brand, the Japanese division of Nestlé has turned it into a cultural phenomenon. Japan is famous for its unique KitKat flavors, such as matcha, sake, and even wasabi. The variety of limited-edition flavors and regional specialties make KitKat a must-try for any chocolate lover visiting Japan.

7. Mary's Chocolate

Mary's Chocolate has been a part of Japan's chocolate scene since 1950. They are known for their high-quality truffles and assorted chocolates, often packaged beautifully, making them a popular gift choice. Their chocolates blend classic flavors with Japanese ingredients for a unique taste experience.

8. Godiva Japan

Godiva, the Belgian chocolatier, has a strong presence in Japan. While maintaining the luxurious quality they are known for, Godiva Japan often introduces Japan-exclusive flavors and products. These unique offerings, combined with the brand's elegant presentation, make it a favorite among Japanese consumers.

9. Glico

Glico, known worldwide for its Pocky sticks, also produces a range of other chocolate products. Pocky’s chocolate-covered biscuit sticks come in various flavors and are a popular snack both in Japan and internationally. Glico’s attention to quality and flavor keeps their products consistently enjoyable.

10. Toraya

Toraya is a brand that seamlessly blends traditional Japanese confectionery with modern chocolate-making techniques. Known for their use of high-quality ingredients, Toraya’s chocolates often feature flavors like yuzu, matcha, and azuki bean paste, offering a distinctively Japanese twist on classic chocolate.



These ten brands showcase the diversity and creativity of Japan’s chocolate industry. Whether you prefer the simplicity of a classic milk chocolate bar or the adventurous flavors found in limited-edition releases, Japan's chocolate makers offer something for everyone to enjoy.